SEO Website Silo Architecture

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What is SEO Website Silo Architecture?

Website silo architecture is an internal website linking structure that (when executed properly) will tend to create higher rankings on the search engine for keywords contained within the silo structure. Usually, a silo structure has a silo landing page in which three to five keywords can be targeted for ranking, preferably with one overlying topical theme

Website silo architecture was first taught as early as 2003 by our original SE0 mentor Bruce Clay, from Bruce Clay Inc.

In 2006, after graduating from a Bruce Clay certified training event, Russell Wright communicated the "SEO silo" ranking method to military level software architect Sue Bell for verification and enhancement.

Two years later Theme Zoom LLC was created in order for Sue Bell to properly incorporate website silo architecture into an enterprise software application called Theme Zoom 1.0.

The purpose of Theme Zoom 1.0 was to allow the end-user full access to the most profitable keywords available and guide keyword placement decisions. One of the more difficult aspects of manual website silo architecture is the optimal placement of keywords and themes within an appropriate website hierarchy while considering both and user experience and technical SEO ranking factors.

In 2008, Theme Zoom 1.0 became the SEO Silo Krakken Blueprint, and is used today by thousands of students all over the world.

Krakken contains two powerful research technologies never before available to the general public.

The first technology is called a VOMA or vertical online market analysis. One of the major problems with a keyword research mindset is that students tend to forget the big vertical market picture while grovelling around for low hanging fruit. This is a poor way to research vertical markets and/or enhance niche market themes.

Krakken VOMA solved this problem by using latent semantic indexing and natural language processing as algorithms.

Rather than focusing on a long tail keywords Krakken optimizes vertical markets by returning ONLY fresh squeezed keywords extracted from highly competitive vertical market themes.

After Krakken VOMA was successfully implemented, the Krakken SEO silo blueprint technology was created. Years later a second application for further SEO website silo architecture enhancement and customization was created. This software application is called DWS NE Silo Blog Empire builder. This software was created for the sole purpose of extremely accurate website silo architecture construction, vertical market analysis implementation, longtail and short tail keyword research, business decision algorithm analysis, online business data sculpting, and one-click website silo architecture construction. Using both DWS NE Silo Builder and Theme Zoom Krakken Blueprint Output, it is possible to import your website silo architecture directly into your WordPress blog as long as you have the WordPress SEO Website Video Silo  Plugin installed.

What Happens When I Remove a Website Silo Architecure From A Well Ranked Website? 

New - Download the Free Wordpress Plugin --> Wordpress Website Silo architecture for Wordpress users.

Also See Theme Zoom's Website Silo Architecture Case Study

Google engineer and spam team coordinator Matt Cutts admits that "LSI (latent semantic indexing) topical "Pyramids" (i.e. website silo architecture) can be a "really good thing". (Poor audio). 

Image:Website-4-layer-2015.png You can picture a silo website structure as an inverted tree structure
with the home page at the top, linking down to each silo landing page,
and these landing pages linking to articles further down the silo.

Generically a silo is defined as a construct used to keep things separate or compartmentalized. Note: Silo model above is one model that has been popularized on the internet. 

What is SEO Silo Theming? 

Silo Theming: "A website architecture based on a linking structure that segregates various themes into different 'silos' so that people and search engines can easily identify the main topics of a website.

In a silo structure there is a silo page with supporting topics under it and all of the subordinate pages in that silo support the silo theme; they are similarly themed pages, for example a peanut butter silo page has pages about smooth peanut butter, crunchy peanut butter and raw peanut butter and so on, underneath it..

Similarly, in the jelly it will have supporting pages on grape jelly, one on strawberry jelly, and one on raspberry jelly, etc..

When all of your jelly pages link together, it's easy for google, and other search engines, to know the pages are about jelly - it's reinforced on-site, so you need fewer inbound links to establish the theme. When all of the jelly pages link to all of the peanut butter pages, too, for example via a drop down menu, then google doesn't see the specifics in these pages but rather that all of the pages are about things you spread on bread.

While under these circumstances ranking for "smooth peanut butter" might still be pretty easy, you have to work MUCH harder to get the silo page to rank for the term "peanut butter" .. because the silo topic is more competitive and you haven't given google any reason to think you are any kind of authority on peanut butter itself .. just on "bread spreadables".

Finally, the silo structure creates a gravity well for domain authority at the silo level. The very construct of all the silo landing pages being on a menu on every page on the site, but the subordinate pages are linked to only from within the silo gives extra juice to the silo landing pages. This helps those more competitive and important topics rank that much easier.

In summary, approximately 50% of the theme of a page is communicated by on-site linking. This communication happens most effectively with a website silo architecture which, in turn, can help lower the costs of website rankings by up to 90%. In addition to this, you are more likely to rank for keywords related to your topic than you would with a haphazard linking structure." 
Sue Bell,
CEO, Theme Zoom LLC

Here is Matt Cutts giving a quick lesson on themed architecture.
Website Silo Architecture is the primary way to implement
a themed architecture. WSA is themed architecture style that,
when implemented properly, helps a webmaster rank higher for
potentially thousands of keywords using up to 90%
fewer inbound links over competitive sites that are structured poorly.

Theme Zoom Krakken is the only natural language processing software in existence that helps you to automate the process of researching and outputting a Website Silo Architecture Blueprint.

You may want to read the blog post Missed Opportunity #4: Applying Keyword Research Data to Website Silo Architecture

Who Was The First To Talk About and Teach SEO Website Silo Architecture? 

A website silo architecture helps define an overall market theme, as discussed by Bruce Clay in his original work on website silo architecture:

Bruce Clay on silos, themes and website architecture

Also see our blog post on the topic of inbound linking, which is the core advantage of Website Silo Architecture.

Basic Silo Website Architecture Description

A silo structured website will have a linking structure whose different themes or topics are relegated to individual silos.
The website's index page will have a link to the top page of each silo. These top silo pages are known as the "silo landing page". Pages within a silo will link only to other pages within that silo and optionally to the landing pages of other silos.
Outbound links to other websites are not allowed on the index page or the silo landing pages; they are only allowed at the bottom levels of the website tree.

There are two styles of silos: directory and virtual. The directory silo is a structure that is created using folders, or directories, on the website. Each silo is contained within its own directory.

Virtual silos are created solely via their linking structure, and have either no folder structure (as in a CMS-based website) or ignore the folder structure in use.

Visit our test sample website silo architecture site.


For more information about silos, see the Network Empire Member's Area.

Video: 2009 "Oldie but Goodie" Website Silo Architecture Over-Simplified

Video: 2009 "Oldie but Goodie" Website Silo Architecture Over-Simplified

We posted the above video with encouragement from a user who said:

So I found this video on your TZ site. My word... you should share that video with NHB group... that's so many questions about Silo'ing in a nutshell!!   - Gary J.

The Primary Benefits of Website Silo Architecture:

1. WSA (Website Silo Architecture) is a little known and seldom implemented site building method that allows you to rank higher using up to 90% fewer inbound links than your competition.

2. Most professional SEO's find Website Silo Architecture method to difficult to implement because until now it has taken a lot of planning and tenacity to effectively produce. Website Silo Architecture is especially difficult for the neophyte to implement, which is why SEO mavens like Bruce Clay and Red Door Interactive charge their clients tens of thousands of dollars to create silo structured sites. Russell Wright was introduced to Website Silo Architecture by Bruce Clay in 2004. Theme Zoom Software Architect Sue Bell was the first known person to successfully automate this method.

3. Most SEO professionals must spend excessive amounts of time focused on off-page ranking factors and especially inbound link building. An average of 90% additional link building efforts are needed when on-site theme architecture has not been utilized to effectively communicate the website themes to the search engines. Proper theme architecture combined with theme mirroring of inbound links will significantly reduce off-site content and inbound links building required to establish high rankings. This can result in huge savings for their clients.

4. Google's own Matt Cutt's has acknowledged the superior ranking and content delivery strategy of a properly themed website.

5. Through the auspices of Pay Per Click Silo Mapping, any Pay Per Click (adwords) campaigns become competitively superior and more stable when the bots "see" that the targeted landing page is a themed website. Additionally, you improve your adwords quality score when the bots "see" that the targeted landing page is semantically related to the ad while containing inbound link juice from theme matched off-site authority pages.

In Domain Web Studio you can create up to a 4 level website silo architecture:

Home Page -> Silo -> Category -> Supporting Article

When dominating a niche, the supporting articles level is usually not required. Your website structure will typically be sufficient with three levels; home page, silos and categories.

When dominating a market or a broad topic, a fourth level is sometimes necessary.

Phyllotaxis: SEO and Biomimicry? Yeah, pretty much. Because stackable systems just work, and mother nature invented them. 

Note: Do not confuse Micro-theming for Website Silo Architecture

Please also see PPC Silo Mapping

Want some power tools that help you accomplish Website Silo Architecture? Visit Theme Zoom.

Common Website Silo Architecure Mistakes, Errors and Controversies:

Common SEO Silo Error: 2nd Level Cross Linking:

Read the full article of Website Silo Architecture Cross Linking Mistakes

Also See Network Empire

Also See Nashville SEO

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