A Theme is a group of semantically related terms.
Krakken uses Latent Semantic Analysis and Bayesian probability in conjunction with a corpus defined by the parent theme in order to determine a minimum relevancy for the keywords that we allow to comprise a theme. A Theme in Krakken VOMA, is comprised of Important Keywords, Interesting Keywords and Additional Keywords.
Keyword relevance to the Parent Theme and synonymic set is determined by latent semantic indexing techniques utilized in Krakken.
Krakken is designed to focus on markets rather than keywords. Properly defining a market and its associated demographics is less fragmented than keyoword research. Additionally, Krakken allows the themes to be used collectively in a website silo architecture website. This method allows a website to rank for hundreds of keywords using far fewer inbound links than using other methods.
For more information please visit Theme Zoom.