Synonyms and Supporting Keywords Help File

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Primary Synonyms or Theme Defining Synonyms are words that are very similar in meaning to the primary keyword of your page - they should be used at least once when writing your article and are used by DWS during the Promotion and Syndication publishing schedule to add diversity to your anchor texts.

Primary Supporting Keywords are 'thematically related' meaning they are about the same topic as the primary keyword of your page. They should also be incorporated at least once in the content of your article and are used as part of the Promotion and Syndication publishing schedule.

Both supporting keywords and synonyms are used to diversify your anchor texts to help avoid panda and penguin penalties while still targeting quality keywords on your inbound link campaigns. This will also help you get ranked for a wider variety of keywords that are important to your products or services.

When choosing synonyms and supporting keywords for an article, you should consider the article that you have in mind to write about the primary keyword for the page and choose synonyms and supporting keywords that help tell that story, then when you go to write the article, you will find that it flows much more easily.

Frequently Asked Question from Krakkenand DWS NE Silo BuilderUsers and Network EmpireMembers:

Question 1 - How many keywords?

I have already chosen my synonyms and supporting keywords for an article, category and silo using the Network Empire suite of software tools including NE Silo builder, Krakken and TLKT.
Is there a certain number of keywords you're supposed to choose for an article? Like 4 - 10? Because I cannot possibly use all 30 keywords there in one article.

A: Typically you should use 1-2 synonyms and 2-5 supporting keywords.  Sometimes you will find a topic where you want to create an article that covers a lot of terms and you might select a total of 15 to 20 keywords because you know your article needs all of these keywords - and sometimes your thoughts are vague when you are in keyword mode so you choose a handful and when you are writing you then have the flexibility to go in what ever direction you feel you want to.  If you are using DWS and decide you don't want to include some of those keywords in a particular article, remember to go back and delete any of the ones that are not used.

Question 2 - What should the Density be?

How many times should I repeat the synonyms and the supporting keywords in an article? (Keyword density). I read somewhere it was 2 - 3 times per article? Is keyword density even a real factor anymore?

So does this mean I need to repeat every single synonyms 2 or 3 times?

A:  Each word should be used a minimum of once on the page, and if used more often, make sure it is used naturally and not forced. 

Question 3 - Picking Synonyms

Should I add my synonyms manually or from the list?

A: If you want keywords that for what ever reason don't show up on the list, by all means, add them.  The keywords as a group should tell a story - preferably a story about your product or a pain your product solves or both. Think of them as the key points in the story. The parent keyword is the "theme" of the page and the other words flesh out the theme, creating the story. Then, when you tell the story, you will naturally use these keywords, probably several times and probably in different forms. That's exactly what you are looking to achieve. In our advanced training we call this the PAM (Painkiller Article Method).

Remember to keep your whole site in mind as you choose keywords - the pages fit together to tell a larger story and the whole thing is geared to help the visitor understand that your product is really the only sensible choice out there.


Also see Theme Defining Synonyms




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