The first modern press releases was by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene and providing their transportation there, as a means of fostering open communication with the media.
2010 Online Press Release Sample from Theme Zoom Domain Web Studio
The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events marketed by those clients.A press statement is information supplied to reporters. This is an official statement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.
A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press release distribution services are also used to distribute them.
For more information on how to disribute an online press release so that it will benefit your SEO campagins while simultaneously impacting your "real world" PR (public relations) please visit Theme Zoom and the Theme Zoom natural language processing and SEO blog.
Please also see media room