Micro-Content Mastery and Automation
There are two primary definitions of micro-content.
We use them both at different times when speaking of micro-content curation and syndication.
Usability adviser Jakob Nielsen originally referred to microcontent as:
"small groups of words that can be skimmed by a person to get a clear idea of the content of a Web page"
Included in his definition of micro-content are the portions of content that we inlcude as key elements for content repurposing and syndication.
1. Article Headlines
2. Page Titles
3. Subject Lines
4. E-mail headings
We have added the following new micro-content locations that have not been formally updated by the Neilsen definition of content, but some of these new and emerging locations have been called micro-blogs, which is an appropriate definition:
5. Social Media Status Updates and Social Streams - Facebook Walls snd Status Updates, Twitter Updates, Linked in Updates, etc.
6. *Google Plus Status Update (Deep Google Plus Post Area) qualifies as a micro-blog and micro content, but adds a new twist as Google allows for much more content than the limited 147 to 300 character ranges allowed on other walls and status update. Google plus represents a new online trend (launched in 2011) and we predict that it will become a growing trend in micro-content and micro-blogging platforms to allow 'micro-articles' to be published and re-edited without the constraints of character limits.
7. RSS Feeds and other types of syndication formats must also be considered micro-content, since they reveal small snippets in many cases.
8. Micro-Press Releases and Micro-News Stories have become a growing trend, largely with the launch of Storify.com, which makes it rather easy to quickly publish both- although such definitions are ill-defined. We hope to help you define these terms:
A. Micro-Press Release:
Macro Press-releases used to be formerly specialized by agencies. They would send outPress Releases to the press bureaus and offices in the world. This was a selective process as only the press agencies could communicate with the press or press bureaus. A well defined format of page layout with predefined paragraphs was being used.
Mirco-PR as a concept was started by Brian Solis during the dawn of the twitter era. The ideas was to use Twitter to directly notify a journalist of a story, or create a corporate news liasion.
The core competency of the Micro-content Curation Master is the ability to generate clicks and even customer conversion based on remembering the following:
Such phrases also may be taken out of context and displayed on a directory, search result page, bookmark list, etc.