Local Search Marketing Software Bundles Help

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Which Theme Zoom/Network Empire Tools Do I Need to "Crush It" With Local Search Marketing and Local Website Silo Architecture?

One of the most common questions we get from students is about the correct software and tools used by the Network Empire team to build high ranking local sites. 

There is more than one Network Empire product combination of software tools and bundles that may be ideal for you, so the answer is "it depends". 
But the best tool to perform hyper-relevant local keyword research is TLKT (aka The Last Keyword Tool)

The Difference Between Krakken VOMA Research Tool and TLKT (The Last Keyword Tool) 

First, TLKT is great for niches while Krakken VOMA is better for "Swallowing Your Market Whole". 

Secondly, Krakken will create your blueprints for you automatically with the Krakken Automagic Silo Blueprint Module. The Krakken Silo Blueprint module great if you are looking for a silo blueprint filled with heavy hitting keywords that will probably be a bit of a challenge to rank for -  but they will bring you heaps of money. And the entire Krakken Silo Blueprint automatically makes sure that all of your keywords are thematically related using both co-occurrence, LSI and Bayesian analysis. These algorithms and keywords relationships are key to understanding your market and ranking higher using a proper website silo architecture. The Automatic Krakken Silo Blueprint can be EXPORTED as an XML file and instantly imported into both the Network Empire Free SEO Silo Plugin and the premium Video SEO Silo Plugin for Wordpress

Using TLKT (The Last Keyword Tool) To Create Local Keyword Lists for Export into the Silo Wordpress Plugin:

Step 1: Do Your Keyword Research 

Video 1: Finding Local Keywords Using TLKT (The Last Keyword Tool) 

Video 2: Local Versus National Keyword Compare (The Last Keyword Tool)


Step 2: Export Keyword Lists

Now that we have some keywords we can proceed to the next step and Export Them. 

Export the keywords from TLKT for the themes that represent the silos you want to use in your website.

To export just scroll to the bottom of a project and hit the export icon. The export will contain the keywords shown on the screen when you hit the export button – all filters will be applied and no extra columns should be displayed, so it imports correctly into DWS (Now called NE Builder):


Step 3: Import Silos Into NE Silo Builder (aka Domain Web Studio) for Preparation for SEO Silo Wordpress Silo Plugin: 

Once you have your local keywords selected you have a choice. You can manually import one keyword at a time directly into our free SEO Silo WP Plugin (also Premium Video Silo Plugin) or you may import them into our advanced NE Silo Builder (DWS) for much larger silo sites. Typically NE Silo Builder is used to model and prepare much larger Silo Website and to consider far more factors for ranking than you could ever accomplish by merely importing each keyword manually into the plugin. Here is a tiny preview of the NE Silo Builder Application that is excellent for building local websites as well as extremely large authority sites . . . all with a website silo architecture struture:

Video: How do you import keywords into Domain Web Studio

Above is a video showing you how to import keywords into DWS. Here is a document that Matt developed that explains, step by step how to import data from TLKT and other tools.
*Note: If you import a lot of keywords your computer might slow down – you can limit the number of keywords displayed on the screen by updating the “Show Keyword Rows” on the Business rules & Filters tab”.

DWS will Estimate the Cost for Outperforming the Competition for all Interesting Terms
DWS will Estimate Ranking Cost for each Keyword
DWS will Estimate Break Even Point
DWS will Create a time line w/ est ROI

Step 4: Select Keywords for your Website Silo Framework

As you look through the lists, you will want to decide on the silo, category and supporting article keywords to be used in your branded website and / or blog.

In DWS you can create up to a 4 level site:

Home Page -> Silo -> Category -> Supporting Article

When dominating a niche (page rank 1-3), the supporting articles level is not required. Your website structure will typically be sufficient with three levels; home page, silos and categories.

Here are things you should considering when determining which keywords to include in your Keyword DNA and Semantic Net.

Keywords should meet business objectives – look for the green flags in DWS *

Decide on Hierarchy – most competitive, most trafficked, broadest terms should be at the highest level

Add Additional terms as necessary to reinforce silo semantic relationships (minimum of 5 articles per parent)

Acknowledge Primary Competition from K-DNA terms

Determine the most promising terms to attack based on 

a) competition, 

b) business positioning, 

c) budget

After importing keywords you can set filters that will help you select primary keywords for you Keyword-DNA; Silo keywords, Category keywords, and optionally Supporting Article keywords.

How to Determe the Number of Competing Pages for Silos and Categories:

The number of competing pages you set for your silos and categories depends more on how you have defined your business than anything else – for example; let’s say that you have a bicycle seats business.

Bicycle seats is a pretty broad market and returns 250k competing pages in phrase match with an average page rank of 3 in the top 5 competitors and a top page rank of 4.

If DWS indicates that this keyword is going to cost more than you really want to spend, you might want to rethink your strategy. You might look at this information and look back at your products and decide that the terms you really want to own in your market are “racing bicycle seats”, “boys bicycle seats” and “girls bicycle seats” because these seats are your best sellers. So now “bicycle seats” can be your site’s theme, but not a term that you intend to own in the near future, if ever.

Racing bicycle seats has 110k competing pages and an average PR of zero – that should be pretty easy to own.

Girls bicycle seats has 104k competing pages and an average PR of zero – equally easy to own.

Boys bicycle seats has a couple of urban dictionary entries and an ezine article which I ignored when looking at the page rank – it has 23k competing pages and average PR of zero after excluding those sites that are not my competitors.

So now, for this example, I have a base line. I would start by setting my silo competing pages at everything over 80k and see what’s there that is also in my line of bicycle seats. Why 80k? Because the first two terms are just over 100k so that means that’s probably the ballpark for my silos – I want to take that number a little lower and I would probably look at anything up to about 150k maybe 200k – however DWS will show me my most profitable terms at the top of the keyword decisions screen.

So then I would start at the top of the screen and check back over to see what the competition is – if I’m in doubt, I would go check the page rank manually for those terms.

Even though “boys bicycle seats is really in another class, I’d still add that as a silo because it’s a good seller and because “girls bicycle seats” is a silo (or what ever form of that keyword turns out to be the most profitable).

So from this example you can see that your business model and your positioning, along with your budget, will be the deciding factors for how competitive and exactly what your silo terms will be.

Image:Keep in mind.png

As you select keywords for categories and supporting articles, try to make sure that the Suggested Supporting Article values for the silo are met.

In other words, if your silo requires 40 supporting articles you will want to make sure that your silo comprises of 40 articles; this can include categories and supporting articles.

If a category requires 10 supporting articles then you’ll need either 10 supporting articles underneath that category or, if some of the other category articles in that silo are very similar, you can count those too.

When your keyword term is competitive (PR4 and above), it’s recommended that to make sure your articles properly support your silo structure you include the keyword as a supporting keyword if the parent term is not a long tail. In other words, if your silo term is “bicycle” and your category is “bicycle parts” then the category is a long tail and does not need to be reinforced with “bicycle” as a supporting keyword. If your silo is “women’s health” and the category is “breast cancer”, then you should add “women’s health” as a supporting keyword to make sure it is included in the article and that some links are created to support this topic.

To find out the values for your keywords in your blueprint, hold your cursor over the keywords in the silo framework, the information will pop up. However my favorite way to view them is in a tabulation form by clicking leaving the “Silo Framework Blueprint Grid” open in another tab (or screen) while I work.


Click Here for a sample of what you will see (click image to enlarge)

Step 5: (And Much More) - See the Entire TLKT to DWS to the SEO Silo Blog Builder

There are several other steps that you may choose to complete when using (DWS) NE Silo Builder and you may walk through them by visiting Phase 2: Keyword DNA Research

For a super-quick front to end of the entire process see the video above. 

  • Although the keywords in the above demo are not Local, the process is very much the same!

For more information please visit http://www.networkempire.com

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