Keywords by Network Empire

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“Keywords” is the new name for the latest incarnation of "The Last Keyword Tool" which has been developed by Network Empire. Keywords simplifies and improves the experience and process of finding and defining the important and valuable words and phrases that are associated with a seed term.

In nature a seed grows and develops, the same is true in Keywords. In this guide we show you how to use Keywords to help you grow, develop sustain your website using an initial seed term related to your business.

We show you how to find the most viable terms that will help to generate targeted traffic which in turn will help you to generate higher volumes of leads and the subsequent profits that follow naturally.

Q: Where can I buy the Killer Keyword Tool by Network Empire?

Q: Where can I log into Keywords, by Network Empire?

Brief Description

Keywords™ will do more than help you determine which keywords are the best for your website.

  • You need to know where in the buying cycle a keyword sits.
  • You need to know how important the keyword is to your bottom line.
  • Results will show you what some of the best domain names are for your topic.
  • Find expert verbiage to aid in your rankings and avoid penguin penalties
  • Easily get a list of long tail keywords.
  • Quickly get a list of partial and pure diverse keywords to further help avoid penguin penalties.
  • You aren't stuck with our ideas of what's best - you are able to customize the predefined filters in a way that allows you to see the data exactly the way you want it!

Keywords™ brings all this together in a simplified way so you can laser target your keywords and audience in a way that will ensure buyer ready keywords in conjunction with phrases that receive traffic!

Using Keywords

Step 1 - Log in and Account Management

Login using the Network Empire username and password you were issues when you ordered ‘Keywords’.

Once logged in, notice the Account Management navigation bar at the top. Clicking on the arrow beside your email address will allow you quick access to your ‘Projects’, the ‘Jobs’, additional ‘Help’ and allow you to log out. We cover these in greater detail below.

Step 2 - Creating a New Project

Click on the green ‘+ New’ button to start your first Project

This opens a new screen with three sections; Seed Keyword, Location, Tags.

Seed Keyword:

This is the word or phrase you start with. It can be a high level term or word that is highly relevant to the website you want to build. From the ‘seed keyword’ ‘Keywords’ will discover additional highly relevant terms or phrases.


Country: From the drop-down, select the country most relevant to the website or business you want to develop. Not all countries will appear in the list, if your country does not appear choose the country option most relevant to your market.
Sub-region (optional): This is an optional field that will, when specified, instructs ‘Keywords’ to bring back regional Adwords Cost (CPC) and Traffic (CPD) values. This could be a state, county or city. Please note that while using this option will bring back ‘local’ paid data, searches are available only at a national level.

Tags (optional):

Tags do not affect in any way the results that ‘Keywords’ will return. Tags are a way for you to group your projects by ‘type’, ‘client’, ‘website’, ‘market’ or any other medium you want to use.
examples: Customer A, Customer B; Health & Nutrition, Fitness Nutrition

Once you have filled out the fields click on the ‘Create’ button to start ‘Keywords’ drilling your project.

‘Drilling’ is a term we use to indicate that our software is ‘looking for gold’ (or oil if you prefer). From the initial seed term you provide our technology uses artificial intelligence to determine what other terms and phrases are associated to your seed term.

Using Semantically Significant Algorithms (SSA’s) which have been in continual development by our team since 2005, ‘Keywords’ collects and collates significant volumes of data from a variety of sources. Unlike many ‘keyword tools’ you may have used before, ‘Keywords’ will pre-filter and refine the results to ensure that only the most ‘semantically relevant’ or ‘potentially profitable’ terms are returned.

Note: This is a highly intensive process that will spawn new processes and will run in the background. You will see in the ‘Job Status’ of each project when each task is completed.

After ‘Pending’ the ‘Job Status’ will change to show the ‘drilling’ has started and a job is ‘running’.

At this stage the main screen will not display any data. This is normal. ‘Keywords’ is performing its initial ‘pass’ of your seed word. After our algorithms have completed the first pass ‘Keywords’ will then spawn a new set of jobs based on the initial findings.  Going back to the main screen now, you'll see the data start to populate.


Currently Running - The job is being processed
Enqueued x minutes ago - How long that job has been queued
Finished x ago - When the job was completed

As each Job completes the main screen will populate with the data collected for that job.

Step 3 - The Keyword Data Columns and Screen Options 

Step 4 - Profit Report

The Profit Report helps you understand which keywords are profitable.

The Article column gives you an idea of how many related articles are on the top ranking sites for that keyword. There is a relationship between onsite content and inbound links. You can get a feel for how much content you might want to generate for your site to be considered the same authority by google and to not have to create more inbound links than your top competitors.

The Difficulty column gives you an idea of how hard you will have to work to rank for the term. This value reflects the quality of the inbound links for your top competitors.

The Estimated Profit column uses your profit per sale and your conversion rates to calculate the potential profit for each keyword.

All together, you can see at a glance on this report, which keywords you want to pursue further. For these interesting keywords you will want to do a Deep Inspection drill to understand exactly how competitive the keyword is.

Step 5 - Deep Inspection Report

On the Deep Inspection Report, you see the top 5 competitors for each keyword.

The Rank Authority Column is what Jimmy uses to decide how hard he will have to push to rank a site (PA & DA)

Domain Quality indicates the quality of the backlinks to the site (moz trust & citation flow)

Relevant Pages shows exactly how much content each competitor has for that keyword

On-Page breaks down how those competitors optimized the top ranking pages.

NOTE: to find previously drilled Deep Inspection Reports, you need to check the upper right drop down menu by your name

Deep Inspection Report Fields Available in Pro & Agency Only

For experts wanting to see data from other sources, we provide these aadditional fields:

Domain Authority - Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.

Page Authority - Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

Trust Flow - from Majestic; Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.

Citation Flow - from Majestic; Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it.

Deep Inspection Report Fields Available in Agency Only

The Agency subscription provides even more fields for a more in-depth look at how sites are ranking.  When analysing this data, realize that when the number of  Referring Domains is greater than the number of backlnks, then one or more sites have multiple backlnks to the site this can happen for a variety of reasons from things like forum posts to sidewide footer links.  If the Referring Domains is higher than the Referring IPs, this indicates that one or more domains might be owned by the same person and hosted on the same hosting package - this is a strong indication of link creation intended to manipulate the search rankings.

Backlinks:  the total number of backlnks found for the site

Referring Domains: the number of domains found linking to the site

Referring IPs: the number of IPs found for the inbound links to a site

Filtering Keywords - The Basics

Predefined Filters Explained

Predefined Filters
'Has PPC Cost and Traffic'
'Has Cost'
'Has Traffic'

Predefined Filter 'Golden Niches' Explained

Predefined Filter 'Highly Relevant' Explained

Predefined Filter 'Interesting Longtails' Explained

Predefined Filter 'Market Domination' Explained

Predefined Filter 'Suggested Silos' Explained

Predefined Filter 'Supporting Keywords' Explained

Predefined Filter 'Tangent Markets' Explained

Advanced Filter Options

WARNING! This is an OPTIONAL advanced section, proceed at your own discretion .. but if you are ready to unleash the real power of this tool, then roll up your sleeves, and we'll get into the nitty gritty details of the available tokens, and how to use them when constructing your own filter.

Types of Tokens:

There are two types of tokens for the filter; those that are designed to be compared to another value, and those that are Boolean.

Comparison Tokens Explained

The comparison options are designed to be used with one of the comparison operators to create a situation that will return the keywords meeting the criteria.

Examples of a comparison:
This will return all of the keywords that have more than 100 searches per day:
keyword.google_spd_exact > 100
Or this one which will return all of the keywords that have exactly 10 searches per day:
keyword.google_spd_exact = 10

Boolean Tokens Explained

The Boolean tokens return a true or false value, and are used by themselves to return all the keywords that are TRUE for that option. They are designed to be used by themselves.

Example of a boolean tokens:
This will return all the keywords that are long tails.

Combining Multiple Tokens into a Single Filter

Further, tokens can be combined to create a complicated set of rules, allowing you to find keywords that meet a very specific set of criteria. Use braces () to insure that the filter is applied the way that you intended.

Example: Here keywords will be returned which:

1) Have a BROAD clicks per day greater than 0 OR PHRASE clicks per day greater than zero (this means it must have SOME paid traffic)
2) Have a BROAD cpd is greater than 0 or PHRASE cpd is greater than 0 (this means it must have SOMEBODY bidding on the keyword)
3) The keyword is a long tail of the seed term

(keyword.google_cpd_broad > 0 or keyword.google_cpd_phrase > 0) and (keyword.google_cpc_broad > 0 or keyword.google_cpc_phrase > 0) and keyword.is_long_tail

Another Example:

Here the keywords returned will have:

1) a BROAD cpd greater than the seed term
2) a PHRASE cpd greater than the seed term

keyword.google_cpd_broad > seed.google_cpd_broad or keyword.google_cpd_phrase > seed.google_cpd_phrase

Complete List of Keyword Tokens

Comparison Tokens

keyword.lari - The theme relevance of a keyword to the seed term; this is a proprietary function of LSI and Bayes

keyword.searches - The number of natural searches per day for the keyword

keyword.google_cpc_broad - Cost per click broad match for the keyword in AdWords

keyword.google_cpc_phrase - Cost per click phrase match for the keyword in AdWords

keyword.google_cpd_broad - Clicks per day broad match for the keyword in AdWords

keyword.google_cpd_phrase - Clicks per day phrase match for the keyword in AdWords

keyword.google_competing_pages_broad - The number of broad match competing pages in Google for the keyword

keyword.google_competing_pages_phrase - The number of phrase match competing pages in Google for the keyword

keyword.youtube_competing_videos_phrase - The number of phrase match YouTube videos for the keyword

keyword.uses - The number of times the keyword occurs in the meta keywords of the top results in Google and Yahoo for the seed

keyword.term_count - The number of terms in the keyword

Boolean Tokens

keyword.is_long_tail - The keyword is a long tail of the seed keyword

keyword.is_seed - The keyword is the seed keyword

keyword.is_partial_diverse - The keyword is partially diverse from the seed keyword

keyword.is_pure_diverse - The keyword is completely diverse of the seed keyword

Seed Keyword Tokens

All Seed Tokens are Comparison Tokens, designed to allow you to compare keywords against the seed values

seed.google_spd_exact - The number of natural searches per day for the seed in Google

seed.google_cpc_broad - broad match cost per click for the seed in AdWords

seed.google_cpc_phrase - phrase match cost per click for the seed in AdWords

seed.google_cpd_broad - broad match click per day for the seed in AdWords

seed.google_cpd_phrase - phrase match click per day for the seed in AdWords

seed.google_competing_pages_broad - The number of broad match competing pages in Google for the seed

seed.google_competing_pages_phrase - The number of phrase match competing pages in Google for the seed

seed.youtube_competing_videos_phrase - The number of phrase match YouTube videos for the seed

seed.uses - The number of times the seed occurs in the meta keywords of the top results in Google and Yahoo

seed.term_count - The number of terms in the seed

Special Keyword Tokens

keyword.imported - This will return the list of keywords that you have imported into this project

keyword.generated - This will return the list of keywords that were generated by the drill (it excludes the imported keywords)

Comparison Operators

> (greater than)

>= (greater than or equal to)

< (less than)

<= (less than or equal to)

Math Operators

(plus)          +

(minus)       -

(multiply)    *

(divide)       /

(modulo)    %

(exponent)  ^

Exporting and Importing into DWS / NE Builder

Export from Keywords™ and Import into DWS

Frequently Asked Questions

Q: Keywords tells me there is no PPC cost and traffic for some keywords, but when I do a Google query for that keyword, I see ads. Why do I see ads and no data?

A: Google does this 'cool thing' where it determines "similar" keywords to the ones you have selected and shows your ad for those queries, too. This used to be an optional feature, but they have since removed the option and show your ad for keywords that they believe are appropriate. However, the showing of those ads don't "count" for that keyword; meaning that the CPC and CPD used on that ad spend are not attributed to that keyword, instead, they "count" for the keyword the adwords user originally selected.

Cancelling your subscription

See our article on how to cancel your Keywords Subscription

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