K-DNA (Keyword DNA)
K-DNA / EK-DNA (The Genetic and Empire Keyword DNA)
In our One Web Ring Framework each page on a website has a primary keyword assigned to it. This keyword is selected as the optimal keyword for the page based on a semantic relationship to other pages on the site within the same silo, and its qualification to attract leads in your industry.
We call this the Parent Keyword for that page.
The Keyword DNA (K-DNA) is the collection of all of the Parent Keywords for a single site.
The Empire-Keyword DNA (EK-DNA) is the collection of all of the Keyword DNAs for all of the sites in your Empire (typically a single market).