Jerry West is a marketing and SEO expert that comes recommended by Theme Zoom as one of the few online trusted SEO sources. Russell Wright of Theme Zoom considers him to be the primary online authority on PPC (pay per click) Marketing. Because of Jerry's prolific testing skills, he is also trusted source for announcing algorithmic changes and updates to search engine ranking factors. You may find out more about Jerry West at his primary SEO website.
Please do not confuse Jerry West, the SEO expert with Jerry West the retired NBA basketball player. The later does not know anything about SEO whatsoever.
Also See Network Empire