EK-DNA (Epigenetic Keyword DNA)
Update: Theme Zoom Blog: What the Heck is an Epi-Keyword DNA Map?
In biology, and specifically genetics, epigenetics is the study of changes produced in gene expression caused by mechanisms other than changes in the underlying DNA sequence – hence the name epi- (Greek: επί- over, above, outer) -genetics.
The most common usage in biology implies that environmental conditions (and adaptive information from the environment) may effect, mutate and transform genes independently of internal DNA structure. It has been considered by some geneticists (including Dr. Bruce Lipton) that epigenetic coding may even override certain genetic limitations that exist within the constraints of linear DNA sequencing.
Similarly, in terms of the Theme Zoom VOMA (Vertical Online Market Analysis) process, the E-KDNA is a superset of the K-DNA (Keyword DNA) and this keyword set is used to "test the semantic web environment" for effectiveness of secondary and tertiary keywords. E-KDNA keywords are not yet a part of a Website Silo Architecture but, if proven effective, will be added to the the K-DNA list of proven keywords via the automated PKMM (Perpetual Keyword Money Machine) cycle.
Another way of describing the process of gathering, propogating and testing the E-KDNA keywords is to "Cast a Semantic Net". This was first described by Theme Zoom Architect Sue Bell in her flagship article: