Clotaire is a French-born (very wealthy) market research expert who's philosophy is based on the "code" principle that (the majority) of all human beings will make buying decisions based on reactions from their reptilian brain, not from the upper cortex.
Clotaire Rapaille, or Gilbert Rapaille, is a French-born American market researcher and author.
He is the author of The Culture Code, 7 Secrets of Marketing in a Multi-Cultural World. His marketing work is based on his interest in psychoanalysis and psychiatry. His background is in Medical Anthropology. He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Universit De Paris - Sorbonne. For more information visit: Clotaire Rapaille
To find out more about how to apply these neuromarketing principles in the real world, please study the work of Russell Wright at Network Empire.